Branding agency in Delhi.
Brand strategy, logo and identity for startups, D2C brands and sports properties, so people know who you are and remember you.
What is branding at Thoda Logic?
Branding at Thoda Logic means working out who your brand is for and what it stands for, then designing the name, logo, colours, typography and guidelines that carry it everywhere. We build identities for startups, D2C brands, leagues and sports properties. Strategy comes first, design second.
Sound familiar?
- “We look like everyone else.”A clear position gives the design something to say. We start with what makes you different.
- “Our logo doesn't say what we do.”Identity is more than a logo: colour, type, tone and imagery working together.
- “Every post looks different.”Brand guidelines keep every designer, freelancer and printer on the same page.
- “We want to rebrand without losing customers.”We keep the cues people recognise and change the rest in stages.
Everything you need.
Brand strategy & positioning
Audience, promise and the one thing worth saying.Naming & taglines
Names for brands, products and leagues that are easy to say and remember.Logo & visual identity
Logo, colour, typography and imagery style.Brand guidelines
A clear rulebook so the brand stays consistent.Packaging design
Packs that work on the shelf and in a photo.Brand launch campaigns
A planned reveal, not a single post.Rebranding
A refresh that keeps what customers already trust.
How a brand gets built.
- 01Discovery workshopYour business, audience, competitors and goals.
- 02PositioningWhat we say, to whom, and why it matters.
- 03Identity conceptsRoutes for name, logo and visual world.
- 04RefinementWe refine the chosen route with your feedback.
- 05Guidelines & rolloutFiles, guidelines and a plan to use them.
Brands we've built.
All work →
Branding questions.
A brand identity usually takes [X]–[X] weeks, depending on how much strategy work is needed and how many feedback rounds you want.
Brand identity projects start from ₹[X]. The final quote depends on scope: strategy, naming, logo, guidelines and packaging. Share your brief and we send a proposal within 48 hours.
A logo is one mark. A brand identity is the whole system around it: colours, typography, imagery, tone of voice and rules for using them, so the brand looks and sounds consistent everywhere.
Logo versions and spacing, colours, typefaces, imagery style, tone of voice and examples of the brand in use, so anyone working with you can stay on brand.
Yes. We keep the cues customers already recognise, change the rest in stages, and plan a launch that explains the change instead of surprising people.