PepsiCo Plog Run: a run that picks up litter.

Plog Run is PepsiCo’s plogging movement: run, pick up litter, repeat. The 5th edition ran on Saturday 11 October 2025 at Magnum Global Park, Gurugram, organised and managed by The Social Lab. By the event’s own count, it has covered 5 years and 9 cities and collected 59,200+ kilos of plastic. We made the campaign creatives: the 29-days, 4-weeks and 15-days countdown posts, the invitation, how-to-join and volunteer posts, the host announcement, the route maps, photo posts from the run, and a reel.