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GuiltOut: a store that sells the crunch.

The GuiltOut online store, designed and built by Thoda Logic

Project facts

Client
GuiltOut
Industry
Food · Healthy snacks
Services
Website design · E-commerce

The story

01

The work

GuiltOut sells Minimame Beans, whole edamame that is roasted, not fried, in five flavours. We designed and built its online store: the range, an assorted box, combos, a build-your-own box, the story and the questions people ask before they buy.

02 The website

Visit guiltout.thodalogic.com ↗
Why we built it

GuiltOut needed its own online store where the snack is explained in seconds and the whole range, from single sachets to combos, is easy to shop.

What makes it different

The store sells by mood, not just by product: Pick your mood gives each flavour a personality (Easygoing, Comfort, Heat, Tangy, Chatpata). You can shop by flavour or by format (30G sachets to try, 100G pouches to stock up), and Build your box lets you choose 6, 12 or 18 packs in any mix. The claim is backed on the page, with the nutrition printed per pack.

The challenge it solves

A health snack has to answer “is it really better for me?” before anyone adds to cart, and a range of flavours and sizes can feel like a lot to choose from. The store proves the claim up front and makes choosing easy with the Assorted Box, combos and the box builder.

The best sections

  1. 01

    The crunch stays. The guilt goes.

    The hero: roasted not fried, plant protein per pack, five flavours, and one clear Shop button.

  2. 02

    Shop by flavour and by format

    Two ways in: pick a taste, or pick a size and a use.

  3. 03

    The whole range

    Every product, with a switch between roasted edamame and boxes and combos.

  4. 04

    The Assorted Box

    Try all five: one sachet of every flavour, the easiest way to find a favourite.

  5. 05

    Pick your mood

    Five flavours, five personalities, each with its own page.

  6. 06

    Pocket it or stock it

    30G sachets for on the go, 100G pouches for the pantry.

  7. 07

    Build your box

    Choose 6, 12 or 18 packs, in any mix of flavours.

  8. 08

    Roasted. Not fried.

    The proof: how it is made, and the nutrition per pack.

  9. 09

    Questions, answered

    The doubts people have before ordering, and where to buy.

03 The execution

Services usedWebsites →Branding →Visit the store →
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