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Korfball Premier League

Building a league from zero. To a movement.

BrandIdentityDigitalCampaign
Korfball Premier League — Building a league from zero. To a movement.

The challenge

India's first Korfball league had no name, no identity and no audience — just a date on a calendar.

The idea

Treat the launch like a story with chapters, not a press release.

The execution

Named and branded from a blank page, then revealed city by city with a content run-up that introduced the teams before the first whistle.

The result

A league that arrived with an audience already waiting for it.