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Sport
Korfball Premier League
Building a league from zero. To a movement.
BrandIdentityDigitalCampaign

The challenge
India's first Korfball league had no name, no identity and no audience — just a date on a calendar.
The idea
Treat the launch like a story with chapters, not a press release.
The execution
Named and branded from a blank page, then revealed city by city with a content run-up that introduced the teams before the first whistle.
The result
A league that arrived with an audience already waiting for it.