How can you grow on Instagram?

What exactly is Instagram ?

Instagram is one of the most powerful platforms for personal branding, business growth and community building.

It has over a billion active users hence offering the endless opportunities to showcase your creativity and connect with your target audience. However, standing out requires more than just posting some random pictures; it actually requires a content strategy.

In this blog we will dive in on how you can increase your engagement and actually attract followers.

1. Know your audience

This should be your first task before even creating content, you should understand your ideal audience, their interests and what kind of content they engage with.

2. Authenticity

I can’t emphasise this enough but in the world of clickbait engagement, being authentic makes all the difference. It actually helps in the formation of a community instead of some numbers on reels.

3. Your insights

This feature of Instagram can actually help you quite a bit as it would let you know who enjoys your content and what they enjoy. This can be immensely helpful in creating a content strategy.

4. Visuals

Instagram is a visual platform so aesthetics matter, hence ensuring that you use good lighting and captivating visuals is essential. You can experiment with different angles and settings to know your ideal method.

Pro tip: try to maintain a constant colour theme, it helps!

5. Write captivating captions:

While visuals attract an audience, captions engage. You can use your captions to tell a story or include a CTA (call-to-action). Longer captions work better for storytelling while shorter ones with emojis and hashtags for quick engagement.

6. Using Hashtags:

Hashtags can easily increase the visibility of your content. You can use a mix of popular, niche- specific and branded hashtags to drive your posts.Creating content on Instagram is a mix of creativity, strategy and consistency. By knowing your audience, leveraging different content formats and engaging actively you can grow your presence and build a loyal community.